01
About 2 min
Share the essentials
Add photos, the last-seen location, and a few details that affect how your pet may behave.
Built for urgent hours
Free help first. Paid local visibility only if you choose it.
Build a personalized search plan, use the free tools immediately, and review exactly what a paid alert would do before you decide.
Free plan: no card required, complete on its own. Paid alert: runs day and night, exact price shown before you pay.
Step by step
Four steps from setup to sightings.
02
Free
Use your free Action Plan
Get prioritized steps, local contacts, a poster, shareable copy, and a sighting page.
03
Optional
Review the optional paid alert
See the alert zone, package price, and estimated ad views before paying.
04
Direct reportsKeep the search connected
Neighbors report sightings through your pet's page. You continue shelters, flyers, local groups, and on-the-ground searching.
Before you start
Three things to have ready.
What to have ready
- 1-3 clear photos. Recent ones, showing markings. Phone photos are fine.
- Last-seen location. An address, intersection, or landmark.
- A short description. Type, color, size, name, and anything distinctive like a collar, limp, or shy behavior.
What every alert includes
- Your pet's photo shown in feeds focused around the last-seen spot
- A sighting-report page anyone can use the moment they spot your pet
- Your alert details saved to your account
- Your alert's status and delivery visible in your account
Choosing your package
One fixed zone. Three packages.
Every alert covers the same ~3.1-mile (5 km) radius around the last-seen spot for about two weeks. A bigger package shows your alert more often inside that zone. The preview shows the zone with the recommended package selected.
Standard · $119 · Recommended
Standard Alert
The same alert, estimated to appear about twice as often as Starter in nearby feeds.
Estimated ~4,700–8,900 impressions of your pet's photo in nearby feeds over the flight.
Estimates assume typical local feed ad rates of $8–$15 per 1,000 impressions; actual results can fall outside this range and are reported in your account.
You can follow your alert and its delivery from your account.
See all three packagesSearch zone~3.1 mi radius
Alert flight~2 weeks
Standard$119
Every package covers the same ~3.1-mile (5 km) radius zone for about two weeks; a bigger package shows your alert more often inside it. Map dots illustrate the delivery level, not people.
See a real alert
This is what your neighbors will see.
Your alert is built for instant recognition in a fast-moving feed: a big clear photo, the essentials, and a link to your pet's page. Here's an example.
After you launch
What happens once your alert is live.
The first hours
Your alert launches after a standard ad-platform review, and you can follow it from your account.
The first 48 hours
Your pet is usually closest to home early on. Your alert runs in nearby feeds day and night while you work the ground.
Throughout the window
Keep up the ground search. Flyers, shelters, neighborhood groups. Your alert runs in parallel, day and night, including while you sleep.
If your pet comes home
Mark your pet found so we can stop the alert promptly. Your Action Plan and sighting history remain available.
If the alert ends and your pet is still missing
The search is not over. Keep shelter reports, posters, sightings, and local listings current. Your free plan stays available, and you can update it when the situation changes.
Start with the next right step.
Get your free Action Plan first. Add a paid local alert whenever more visibility makes sense.
Free plan: no card required, complete on its own. Paid alert: exact price shown before you pay.